Tesco Core Label Packaging System

Contributed to the development of Tesco's Core Label packaging system, exploring packaging concepts, visual hierarchy and product communication across multiple categories.

Part of a wider rebrand programme, the work focused on creating a clearer and more consistent structure to improve navigation and brand recognition at shelf. Elements of my design route, including a square panel device, informed the final system.

My Contribution

• Packaging concept development
• Packaging systems thinking
• Visual hierarchy and communication
• Photography guidelines
• Multi-category rollout

Rollout of the refreshed packaging system across multiple categories, balancing consistency, navigation and product differentiation within the wider Tesco Core Label range.