Farmologie — Identity & Packaging

I collaborated with a design studio to develop an identity and packaging system for Farmologie, an adult line extension of Childs Farm. The challenge was to appeal to a Gen Z audience while retaining the brand’s trusted, sensitive-skin credentials.

Working under the direction of the Creative Director and working with the founder and brand manager, I led the design development of a bold, typographic-led identity and packaging direction. Concepts balanced expressive graphics, neon accents, and cohesive systems across bottles, tubes, and cartons, creating a confident shelf presence while supporting future range extensions.