Sloggi Body Adapt – Part of SS21 Packaging System Refresh
As part of Sloggi’s SS21 campaign, I created an updated packaging system for the brand’s core underwear ranges, including Body Adapt, their adaptive and comfort-focused line.
The design needed to communicate flexibility and support while aligning with Sloggi’s refreshed visual identity. I retained the bold Super ‘S’ brand mark and introduced a clean, modular layout to accommodate multiple sizes, fits, and product tiers.
This work formed part of the broader SS21 packaging refresh, developed to improve consistency, clarity, and standout across both in-store and digital retail environments.
Enhancing the brand look and packaging for Sloggi's new range of science backed bodywear, Body Adapt range.
Alternative structural pack concept and finishes to show off the Body Adapt product innovation with a play on the super 'S' asset. All work created whilst working at Mullen Lowe agency, London.
