Sloggi SS21 Packaging Refresh

As part of Sloggi's SS21 packaging refresh, I contributed to the development and rollout of a revised packaging system across core underwear ranges and a newly launched swimwear category. The work focused on improving consistency, navigation and shelf impact while establishing a more unified visual language across the portfolio.

A key area of involvement was Body Adapt, a new premium performance range, alongside packaging concepts for Sloggi's entry into swimwear. Both required distinctive category expressions while remaining aligned with the wider packaging system.