grace wong

Sloggi Body Adapt — Packaging Refresh

Part of Sloggi’s SS21 refresh, I developed an updated packaging system for core underwear lines, including Body Adapt. The redesign improved brand cohesion and shelf readability while communicating comfort and flexibility. Work included modular layouts, visual hierarchy, and in-store rollout concepts.






Refreshed packaging for Sloggi's Body Adapt range, highlighting product innovation and modernizing the brand's visual system.

Explored alternative pack structures and finishes to showcase Body Adapt's innovative design, using the Super 'S' asset to reinforce brand identity. Work completed while part of the MullenLowe London team.