I developed the campaign name "ReVolt" and the core concept "Your Street. Your Power." — reframing solar energy as something empowering, local, and accessible. I led the creative direction, established a visual identity rooted in grassroots optimism, and built a brand toolkit to unify a diverse creative team.
The final campaign was praised for its clarity, originality, and emotional resonance, delivered under tight time constraints in a highly collaborative sprint. Led branding and visual design for this final project during a creative digital content bootcamp.
