Background - I'm a conceptual designer with over 20 years of experience across packaging, brand identity, and creative strategy — now expanding into motion and digital content.
Driven by curiosity and a love of storytelling, I collaborate with leading agencies and boutique studios to deliver impactful work for global brands and purpose-led businesses.
Career highlights include award-winning campaigns in Hong Kong and shaping iconic brand identities and packaging systems for Marks & Spencer, The Body Shop International, and Whittard.
Recent projects include contributing to end-to-end packaging systems for Childs Farm, Tesco Core Label, and Sloggi. At Farmologie, part of Childs Farm, I developed the logo, packaging and design guidelines under the direction of a creative lead. For Tesco, I was part of a small team exploring system concepts and contributing to a successful route. At Sloggi, I co-led the SS21 packaging rollout, driving key creative and presentation work.
Approach - I believe great design starts with bold thinking and thoughtful collaboration. My focus is on creating emotionally resonant, practical solutions — balancing clarity, craft, and big-picture strategy across every touchpoint.
Expertise
• Concept Ideation (NPD and Refresh)
• Creative Strategy & Research
• Brand Hierarchy Development
• Design Thinking & Development
• Creative Direction
• Visualisation & Presentation
• Managing the Creative Process
Client Agencies
Biles Hendry
Blue Latitude Health
Coley Porter Bell
Collider Agency
Corporate Edge
Curious, London
Futurebrand
Geometry Global
Grey Advertising
Howdy-Pardners
Identica
Lassalle Studio
Landor & Fitch
Lothar Bohm Associates
Kids Industries
Marks (part of SGS & Co)
Momentum Worldwide
MullenLowe Group
Neue Media
Orijen
Saatchi Masius
Siegel+Gale
Superunion
VMYL&R
In-house
The Body Shop Intl
.
Marks and Spencer
NeilPryde
Sips&Bites (PepsiCo In house Agency)
Turner Broadcasting System
Whittard of Chelsea
Feel free to connect:
Linkedin
e: grace@graceis.co.uk
m: +44 (0) 77884 11 889
