I’m a senior brand and packaging designer with over 20 years’ experience creating identities, packaging systems and visual rollouts for retail, lifestyle and FMCG brands. I’ve collaborated with teams at Marks & Spencer, The Body Shop, Whittard of Chelsea and Sloggi, as well as independent and emerging businesses.
Today I work directly with founders and small teams who want thoughtful, credible design — bringing big-brand experience together with calm, practical delivery.
What I Can Help With
• Brand identity development
• Packaging design and range architecture
• Packaging refreshes and range extensions
• Design rollout and creative implementation
• Visual applications across print and digital
I work closely with clients to create design that is clear, engaging and commercially aware — making brands easier to recognise, easier to extend, and easier to bring to life across touchpoints.
Get in Touch
If you’re developing a brand in lifestyle, wellness or retail, I’d be happy to hear from you.
