I’m a senior brand and packaging designer with over 25 years of experience creating identities, visual concepts, and range extensions for retail, lifestyle, and FMCG brands. Throughout my career, I’ve collaborated with in-house design teams at Marks & Spencer, The Body Shop, and Whittard of Chelsea.
Freelancing as a Senior Designer with leading design agencies, I’ve delivered extended brand partnerships for names like Tesco and Sloggi, as well as focused creative projects for Scholl, Air Wick, KitKat, Walkers, and Nespresso—alongside dozens of independent businesses.
My experience spans both agency environments and in-house studios, supporting brand development from early creative concept through to visual refinement and rollout.
Today, I bring this big-brand expertise directly to founders, local businesses, and small teams who want thoughtful, credible design—delivered with a calm, practical, and jargon-free approach. I focus on the strategic and creative phases of your project, providing clean, high-resolution master design files ready for a seamless handoff to your chosen commercial printer or production house.
