Background - Driven by creativity and a passion for solving design challenges, I specialise in creating innovative solutions that make an impact. I collaborate with leading design agencies and boutique studios to deliver standout designs for global brands and businesses.
Career highlights include crafting award-winning campaigns in Hong Kong and shaping iconic brand identities and bespoke packaging solutions for industry leaders such as Marks & Spencer, The Body Shop International and Whittard. Recent achievements include delivering end-to-end packaging systems for Tesco Core Label, Childs Farm, and Sloggi, combining innovation with precision to enhance brand presence and engage consumers effectively.
Approach - I believe in exploring bold concepts, staying curious, and uncovering meaningful ideas that resonate. My focus is on crafting designs that create emotional connections while delivering practical, beautifully executed solutions. Collaboration lies at the heart of my process, bringing together teams and ideas to deliver exceptional results across all consumer touchpoints.
Expertise
• Concept Ideation (NPD and Refresh)
• Creative Strategy & Research
• Brand Hierarchy Development
• Design Thinking & Development
• Creative Direction
• Visualisation & Presentation
• Managing the Creative Process
Client Agencies
Biles Hendry
Blue Latitude Health
Coley Porter Bell
Collider Agency
Corporate Edge
Curious, London
Futurebrand
Geometry Global
Grey Advertising
Howdy-Pardners
Identica
Lassalle Studio
Landor & Fitch
Lothar Bohm Associates
Kids Industries
Marks (part of SGS & Co)
Momentum Worldwide
MullenLowe Group
Neue Media
Orijen
Saatchi Masius
Siegel+Gale
Superunion
VMYL&R
In-house
The Body Shop Intl
.
Marks and Spencer
NeilPryde
Sips&Bites (PepsiCo In house Agency)
Turner Broadcasting System
Whittard of Chelsea
Feel free to connect:
Linkedin
e: grace@graceis.co.uk
m: +44 (0) 77884 11 889
