Sloggi Shore

Swimwear, a new category launch.  A fresh illustration style look and feel, in line with the easygoing, free spirit of Sloggi.



Client: Sloggi / Role: Lead Designer: BRANDING, LOGO DESIGN, PACKAGING DESIGN, KEY ART AND PRODUCT ICONS, ARTWORK /

Sea waves gently crash on the shoreline, a logo lock-up reminiscent of the sun setting on the horizon line, instantly reminding us of long days spent on the beach.

All work created whilst working at Mullen Lowe agency, London.