Ramsbury Vodka

(Proposal) Brand creation and packaging for a new premium vodka label for Ramsbury Brewers and Distillers.

A striking iconic rams head celebrates the story of the Ramsbury Estate and it’s English provenance creating a contemporary look and feel that challenges the conventional design language of premium vodka.




Client: Ramsbury Brewers & Distillers / Role: Designer: BRAND IDENTITY, LOGO DESIGN, PACKAGING DESIGN / Tags: Food & Drink, Luxury, Packaging /

(proposed bottle label) The logo and rams head art would be screenprinted directly onto the bottle, continuing around the back. Finish with a branded varnished wooden bar-top cork enclosure. A labelled seal holds a unique batch number and a traceable location of the wheat field.

Revisiting the design. The 'Ramsbury Ram' illustration is screen-printed on the back of the clear bottle, creating a captivating effect by appearing in reverse from the front.

The logotype uses the sans-serif Gotham typeface, complementing the arc shapes of the Ramshead illustration. Subtle refinements, like lifted tails on the R's and a unique A crossbar, add craftsmanship and character

Work created whilst working with Lassalle Studio, London. Creative Director: Laurence Lassalle, Art Direction: Laurence Lassalle, Grace Wong, Designer: Grace Wong, Copywriter: Laurence Shorter, Illustration & Logo Artwork: Peter Horridge.