I was closely involved with each step of the design process and brand development. The logo was refreshed, without losing its character and links to the past.
A new way of targeting three distinct customer groups was developed, opening Colibri's market to an entirely new audience. The Classic, Design and Technical Series, each with their own distinct style and colour palette.
Colibri, inspired by 1920s elegance, honours founder Julius Lowenthal with a rich brand story and archival gems showcased in a mini brochure. Their accessories blend engineering excellence with modern sophistication, exuding timeless style and confidence. The new Hummingbird logo's clean, angular lines are reflected in the sleek packaging design.
Credits: Art Directon: Laurence Lassalle, Grace Wong, Artwork: Rui Cravo e Silva, Mark Nilsson, Product Hero Photography: Xavier Young, Product Photography: Andrew Twort, Lifestyle Photography: Minh Ngo, Copywriter: Laurence Shorter, Folio Photos: Grace Wong
