Retail Packaging System Development

Worked with a London design agency on a confidential packaging review for a major UK retail category. The assignment focused on improving range coherence, simplifying packaging formats and exploring opportunities to reduce material complexity while maintaining clear product navigation and a consistent brand experience.

My role included concept development, range architecture exploration and the creation of multiple design routes to support category-wide packaging optimisation.

• Packaging concept development • Range architecture exploration • Packaging rationalisation • Category navigation and hierarchy • Material efficiency considerations • Presentation of design routes