Bringing big-brand expertise and clear, creative direction directly to independent founders, lifestyle brands, and small business teams.
Whether you are launching a brand-new product line, refreshing an existing range, or expanding your visual identity across print and digital touchpoints, I provide the strategic design thinking your project needs. Working completely remotely from my dedicated UK studio, I focus on delivering thoughtful, beautiful creative concepts—without the heavy overheads or complex jargon of a traditional design agency.
Explore my services and design process below to see how we can bring your vision to life.
What I Can Help With
Brand Strategy & Visual Identity: Crafting memorable logos, colour palettes, and brand guidelines that help your business stand out from competitors.
Packaging Concept & Creative Direction: Developing the initial visual themes, look-and-feel, and structural design ideas for new products.
Range Extensions & Refreshing Existing Designs: Adapting your current packaging look to suit new flavours, sizes, or modern product variations.
Design Handoff & Art Direction: Preparing clean, industry-standard design concepts ready to be handed directly to your chosen printer or production house.
Cross-Platform Visual Design: Bringing your brand to life across print materials (brochures, signage) and digital assets (website graphics, presentation decks)
The Creative Process: What to Expect
Phase 1: Strategy & Concept
We start with your business goals. I use my 25+ years of design experience to develop the visual strategy, logos, layouts, and packaging concepts that will make your product stand out on the shelves.Phase 2: Refinement & Adaptation
Once you choose a direction, we refine the artwork. If you have a product range, this is where I extend the design smoothly across different flavours, sizes, or variants.Phase 3: Clean Design Handoff
I deliver beautifully organised, high-resolution Adobe master files with correct fonts, vector paths, and layout margins.Phase 4: Seamless Printer Alignment
I do not handle physical print production or pass-press checks. Instead, I hand the creative files directly to your chosen commercial printer or repro house. They will apply their specific technical press profiles to ensure a perfect final print.
Selected Feedback
“Grace brought creativity, precision and a strong attention to detail at every stage of the process. A highly reliable and thoughtful collaborator.”
Laurence Lassalle, Creative Director, Lassalle Studio
“Grace delivered thoughtful, well-resolved design that fully met the brief — collaborative, proactive and a pleasure to work with.”
Marketing Strategist (Zeo project)
Get in Touch
If you’re developing a brand in lifestyle, wellness or retail, I’d be happy to hear from you.
